Craig Nordeen

Maty's Natural Medicine illustrations and design

Maty’s natural medicines needed a brand overhaul. I created the design which included incorporating watercolor ingredient illustrations, along with whimsical scenes for their children’s line.


Maty's Natural Medicines needed a brand overhaul. Getting into the targets of the world required a brand that felt contemporary and fresh. From logo, bottle design and illustration we helped them feel like a relevant, and caring, herbal medicine.


The medicine aisle is jam-packed with product. we needed to stand out. We decided to remove the box and let the bottle be the hero. Less color meant more sophisticated. illustrations helped tell the herbal story and kept it feeling fresh.


Yep, thats a lot of ingredients. All hand-painted, too.